Storytelling can be and is a really effective tool when speaking.

As adults, stories still have that magic and power over us as we did when we were kids.

Why is it that we forget this when we have to give a business presentation?

Don’t we want to engage our audiences?

For some reason, we think that our business audience only wants to hear the facts and figures.

I have to say – that is so not how it works.

Our audiences want to be engaged and intrigued and really -who doesn’t like a good story? That’s right we all do.

Here’s a tid bit on how to use stories during any presentation.

When deciding which story to tell make sure that you have considered your audience, find the right story to illustrate your point. Remember how your parents read great stories to you or shared stories about their childhood experience? It’s time for you to do the same.

Remember the story which I’m almost sure your parents shared with you; I had to walk 8 miles to school each way, every day! lol

When you tell a story with energy, passion and excitement, people are eager to tune in to every word that exits your mouth because they want to hear what happens in the end.

When you illustrate your key point with a story, it almost guarantees that your audience will remember your message.

As humans we are hard wired to receive and register stories at a sub-conscious level.

So no mater what your topic or who’s in your audience, include the art of storytelling…. if your goal is to connect, engage and be memorable.

Stay Amazing!

Karen D